CONTRIBUTED CONTENT — The nightly rental business is booming in Southern Utah, and Red Rock Vacation Rentals is dedicated to creating an elevated vacation experience for every visitor and providing a lucrative investment opportunity for every owner. And now, they’ve joined forces with Cole West Home as the luxury developer’s preferred management partner.
Red Rock Vacation Rentals has worked closely with Cole West Home for more than a decade. During that time, both companies have played an essential role in establishing Southern Utah as a vacation rental destination.
Cole West Home is the largest vacation rental builder in Southern Utah, and for Red Rock Companies CEO Adam Legg, the announcement of this strategic partnership solidifies their place at the top.
“We’re excited to be working with them to form a strategic partnership to help ensure the level of service we’re able to deliver to homeowners is the highest in the St. George area,” he said.
Red Rock Vacation Rentals makes owning a rental property effortless. They handle every aspect of the management process, including marketing, accounting, maintenance and housekeeping, while keeping property upkeep expenses minimal. Their reservations team is available 24/7 to assist guests with any issues or questions that may arise during their travels.
Red Rock Vacation Rentals is one of the only management companies in Southern Utah with sufficient staffing to operate a nightly rental like a hotel suite, Legg said. After guests check out in the morning, their team will quickly prepare the property for new visitors to arrive later that same day, allowing owners to maximize their earnings – especially during peak season.
“It’s important for us to align our homebuyers with a group that always puts the customer first and will deliver the highest and best use for their units,” said Jackie Walkington, vice president of sales for Cole West Home. “We’re excited for the opportunity to bring the next chapter of Cole West vacation communities to St. George in partnership with Red Rock.”
Cole West Home will introduce several new Southern Utah communities this year, including Terra. Located within the Coral Canyon area of Washington City, Terra offers four different product lines varying in size from 950 to 3,170 square feet. Property owners and guests can enjoy a “desert oasis” lifestyle with amenities including pickleball courts, fire pits, a barbecue area and a waterpark that features a pool, waterslide, lazy river and 30-person spa.
Terra is easily accessible from Interstate 15 and brings all of Southern Utah’s extraordinary national and state parks within reach of visitors from around the world. It’s a luxury experience at an affordable price point, Walkington said. The community is zoned entirely for nightly rentals, and Red Rock Vacation Rentals will provide a seamless transition from builder to property manager.
“Terra is exciting for both of our companies,” she added. “It’s all about relaxation and having the opportunity to use your unit whenever you want, then collecting the nightly rental income when you’re not there.”
Cole West Home builds luxury vacation rental and residential homes within Southern Utah’s premier master-planned developments, including Brio, Desert Color and The Views at Coral Canyon. Offering amenity-rich properties in vibrant, energetic communities plentiful with recreational activities, a Cole West Home is “where you’d rather be.”
Red Rock Companies is a group of real estate professionals representing people from all walks of life looking to make an investment in Southern Utah. Since 2012, Red Rock Real Estate has helped more than 23,000 clients buy and sell property. Alongside Red Rock Property Management, which maintains a portfolio of more than 700 homes, and Red Rock Vacation Rentals, which manages over 300 nightly rentals, the company is growing, thriving and owns the area’s largest market share.
Written by ALEXA MORGAN for St. George News.
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Resources
- Red Rock Real Estate | Address: 90 E. 100 South, St. George | Telephone: 435-275-2775 | Website.
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