CONTRIBUTED CONTENT — Featuring innovative design and breathtaking views, the 2023 St. George Area Parade of Homes showcases the area’s most exceptional new homes. This year’s tour is also the most expensive in the 33-year history of the event, with the majority of listings priced at over $1 million.
It’s no secret that Southern Utah is a desirable place to live, and growing demand coupled with limited inventory has caused real estate values to skyrocket in recent years. More builders are choosing the greater St. George area to invest in luxury developments and custom homes, resulting in some truly extraordinary listings.
“The Parade of Homes has grown tremendously over the past 10 years and particularly over the past five years,” said Adam Legg, CEO of Red Rock Companies. “We’ve seen St. George climb in every statistic, from price point to square footage.”
This year’s Parade of Homes features 30 homes, 25 of which have a price tag exceeding $1 million. 14 of those homes are valued at over $2 million, the most in the tour’s history.
The highest-priced home is listed for $6.125 million, while the least expensive is valued at $502,000. The median home price is $2,649,152.
Compare that to a decade ago. In 2013, the most expensive home on the tour cost $2,699,500 and the least expensive was priced at $304,900, with a median value of $631,824. Only two homes were listed at over $1 million.
Five of this year’s featured homes are located within Desert Color, more than any other community in the history of the tour. Located just off I-15 and the Southern Parkway, Desert Color encompasses 3,350 acres of residential and commercial properties as well as a resort. The development maximizes all the attributes of its beautiful natural setting with a commitment to water conservation and harmony with the environment.
“Southern Utah has never seen anything quite like Desert Color,” Legg said. “The amenities are truly incredible.”
The Santa Barbara, No. 28, 5393 S. Aquamarine Lane in St. George. Built by Cole West Home, this three-story vacation townhome offers 3,870 square feet of living space and a unique, modern design. It’s currently on the market for $1.9 million.
Belle of the Beach, No. 27, 868 W. Sapphire Sky Lane in St. George. Built by Cedar Pointe Homes, LLC, this 7,599-square-foot estate features direct lagoon access and three levels of luxury living designed specifically for co-ownership.
Pura Vista, No. 26, 5351 S. Pura Circle in St. George. Built by Split Rock Custom Homes, LLC, this 8,884-square-foot beachfront masterpiece features four stories with picturesque views of the 2.5-acre lagoon. It’s currently on the market for $5,999,999.
The Golden Hour, No. 29, 5653 S. Ruby Drive in St George. Built by AJ Construction, Inc., this stylish 2,730-square-foot home was designed with entertaining in mind and features unconventional metal details throughout. It’s currently on the market for $1.3 million.
The Saguaro, No. 30, 689 W. Owen Drive in St. George. Built by Visionary Homes, this five-bedroom home offers 2,828 square feet of living space with a multi-level façade and plenty of windows allowing ambient natural light. It’s currently on the market for $950,000.
Built around a vision of connectivity, community and sustainability, Desert Color offers something for everyone, from townhomes and single-family homes to luxury villas and nightly rental investment properties. Trails, parks and water activities make it the perfect active lifestyle destination.
“Desert Color is amazing,” Legg said. “Where else in Utah can you buy a beachfront house?”
Buy your ticket to the Parade of Homes today and explore all that this exceptional master-planned development has to offer.
As a partner with many of Southern Utah’s finest communities and leading developers, Red Rock Real Estate has the experience and local expert buyers and sellers need to successfully navigate today’s market.
Most of the homes featured in this year’s tour are for sale, which Legg said is indicative of Southern Utah’s shifting real estate market. On the heels of a red-hot seller’s market that started in 2020 and continued through the pandemic, inventory has been increasing over the past six months.
“We’re in more of a buyer’s market now than we have been in quite a while,” he added. “There’s a lot more opportunity with more available homes and sellers being more willing to negotiate.”
Red Rock Companies is a one-stop shop for all your real estate needs in Southern Utah. Red Rock Property Management maintains a portfolio of more than 700 homes alongside Red Rock Vacation Rentals, which manages over 300 nightly rentals. Red Rock Real Estate is growing, thriving and owns the greatest market share in the St. George area.
Find your agent, and maybe your dream home, at RedRockCompanies.com.
Written by ALEXA MORGAN for St. George News.
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Resources
- Red Rock Real Estate | Address: 90 E. 100 South, St. George | Telephone: 435-275-2775 | Website.
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