CONTRIBUTED CONTENT — Utah’s rugged roots and frontier-blazing heritage are the cornerstone of Cache Valley Bank, which makes them the perfect partner for the fast-approaching 99.9 KONY Country Fourth of July Celebration in St. George.
“It’s an exciting time for Cache Valley Bank,” Southern Utah Area President Will Jones said about the upcoming holiday. “We get to celebrate our heritage. We get to celebrate our customers and our commitment, and we’re just glad to be here to serve the community.”
Cache Valley Bank knows that business can be a rugged, unpredictable adventure. And just like the pioneers before us, they’re forging new trails. Proud to be Utah’s financial outfitter, nobody knows business terrain quite like they do.
Before the pioneers came to the Beehive State, Cache Valley was an economic center for enterprising explorers, trappers and mountain men. The name “Cache” means a place to store valuables, and that’s just what they did in the Cache Valley – secured their goods while coming together to trade and connect.
The Cache Valley Bank difference
Shelly Harris, the bank’s vice president and relationship manager, said while many businesses – and the world – are veering away from human contact, Cache Valley Bank is putting a focus on customer relationships and face-to-face interactions. She added that banking is a relationship business that requires personal interaction.
So as other banks redirect customers to online services and automated phone systems, Jones said they want their customers to know they will always have a place to connect at Cache Valley Bank.
“A lot of the larger banks want you to go online and schedule an appointment on a nameless, faceless screen,” he added. “We expect our customers to want our cellphone numbers, to know them, recognize them and come in or call them and have that personal touch. That’s what sets us apart and how we want to differentiate ourselves.”
In terms of traditional customer compensation for a certificate of deposit, Harris said rates have been so low that banks haven’t been able to compensate appropriately. As rates have risen, it’s given Cache Valley Bank the opportunity to pay or pay back customers for their deposits. In honor of Utah’s 1847 pioneer history and the Days of ’47, this special 18-month CD offer provides a 4.7% APY (no minimum balance required, early withdrawal penalties apply, available through July 31, 2023).
“We just want to celebrate Pioneer Day and give back to our customers,” Jones said. “We thought it was an appropriate way to partner those two together with a great offer on a very competitive CD rate that ties into our commitment to our local heritage and culture.”
Cache Valley Bank is a proud sponsor of the 99.9 KONY Country Fourth of July Celebration with headliner Kelsea Ballerini. From epic musical performances to a show-stopping fireworks display, join Cache Valley Bank and the rest of the community at Greater Zion Stadium on Independence Day. Ticket and concert information can be found here.
Utah is full of opportunities, and for those blazing new trails in business, Cache Valley Bank is their first stop. They’re equipping companies with suitable business capital options so they can focus on scaling their mountains and leveraging Utah’s unique opportunities.
With four branches serving Washington County, Cache Valley Bank is outfitting pioneers in business with the financial tools they need for the journey. They believe the grit and determination it takes to sustain a business is exactly what pioneering is all about. Come blaze new frontiers with Cache Valley Bank, where mountains await.
Cache Valley Bank is a member of the FDIC and an Equal Housing Lender. They operate four offices in Southern Utah and 21 other locations across Utah and Idaho. For more information, visit CacheValleyBank.com or call 888-418-5333.
Written by JESSI BANG for St. George News.
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Resources
- Cache Valley Bank Tabernacle | Address: 294 E. Tabernacle St., St. George | Telephone: 435-673-9610.
- Cache Valley Bank River Road | Address: 1224 S. River Road, St. George | Telephone: 435-627-1100.
- Cache Valley Bank Sunset | Address: 1091 N. Bluff St., Suite 200, St. George | Telephone: 435-652-8200.
- Cache Valley Bank Washington | Address: 710 W. Telegraph St., Washington City | Telephone: 435-656-5515.
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