Follow Your Bliss London offers the worlds smartest handbag

SOUTHERN UTAH  — Smart Technology reaches the fashion handbags market with a new collection by Follow Your Bliss London.

Smart phones, social media, air travel and changing work practices have all paved the way for a more mobile, connected lifestyle for individuals in pursuit of their professional and personal dreams. Whilst these evolutions have, in the main, been hugely enabling, they have also created some key dependencies and vulnerabilities in the day-to-day lives of enterprising people. With their new collection of innovative smart handbags and travel totes hitting Kickstarter , Follow your Bliss provides aspiringl women with both style and powered functionality empowering them to go further and longer.

Designed specifically for the modern woman, Follow Your Bliss integrates the latest smart technology to offer usability and security into its design. Features include a wireless phone charging pocket (with wired option), allowing you to charge your phone on the move and stay connected. Fingerprint recognition locks offer increased security without needing to remember combinations whilst Bluetooth capability allows customers to open their bag with their smartphone in hand. Bluetooth capability also pairs with an app for a proximity alert if your bag strays a certain distance away ensuring it is never left behind or simply picked up and taken away. An external, easy access RFID protected pocket, multiple internal pockets and a laptop compartment ensures easy organization and sufficient volume.

Co-Founder and designer of the ladies range, Dani Richeson, epitomizes a typical user of the Follow your Bliss handbags. A busy professional who lives a 24-hour lifestyle with much time spent traveling from meeting to meeting and frequent trips out of town. Richeson soon realized whilst her smart phone enabled much of this lifestyle it also held her back at key moments due to limited battery life, often spelling the end to a productive day or an important phone call to go and find power. Further, a lack of options on the market meant she was often forced to take two bags on trips for both work and personal things. This drove the desire to design a product offering style along with the organization and functionality to allow Richeson to achieve more without limitations.

The message behind the brand is as profound as the products. Follow Your Bliss is the belief that when one does what makes them happy, doors will open where there were only walls. From growing up in Newcastle among it’s population of just 200 people, to now owning a smart handbag company with her colleagues in the United Kingdom, and having the opportunity to travel the world doing what she loves, Richeson’s story is a testament to this message.

“We want to inspire people to get out into the world to follow their bliss, to enterprise and succeed. Our Brand and products are specifically designed to help people focus on what is important, and move through the world with confidence,” Richeson said.

Follow Your Bliss launched their Kickstarter campaign on May 1 and were over funded within just 56 hours. Whilst many crowdfunding campaigns are the brainchild of new entrepreneurs starting their first venture, Follow Your Bliss is powered by a team experienced in bringing products to the outdoors, fitness, luggage and fashion markets.

Co-Founder, Jason Lowe, has been previously recognized for causing industry disruption in the luggage field having been chosen winner of the maiden Virgin Disruptors event held in London where he selected by a panel including Sir Richard Branson himself. And with the product development in its latter stages before even launching on Kickstarter it’s a strong proposition to potential backers.

With two styles in the range a 16.5 L handbag and a 21 L Travel Tote and options across three different coloor schemes, Follow Your Bliss is the perfect companion for the busy, professional modern lady. To get yours head over to the crowdfunding page where you’ll have the opportunity to be an early adopter of the product at a discounted price.

For more information: dani.richeson@fyblondon.com.

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