Ironman 70.3 St. George 2014 boosts local economy

Ironman 70.3 St. George. St. George, Utah, May 3, 2014 | Photo by John Teas, St. George News

ST. GEORGE – This year’s Ironman 70.3 St. George U.S. Pro Championship attracted more than 7,500 visitors to Southern Utah and directly infused an estimated $5.5 million into the local economy.

U.S. Pro Champion Jan Frodeno, Ironman 70.3 St. George. St. George, Utah, May 3, 2014 | Photo by Dave Amodt, St. George News
U.S. Pro Champion Jan Frodeno, Ironman 70.3 St. George. St. George, Utah, May 3, 2014 | Photo by Dave Amodt, St. George News

“Hotels, restaurants, and shops all benefit when thousands of visitors from all over the world show up on our doorstep,” said Roxie Sherwin, director of the St. George Convention and Tourism Office.

Ironman 70.3 St. George is expected to generate more than just a one-time economic boost for the area. According to a survey completed by the tourism office during the May 3 triathlon, an overwhelming 82 percent of visitors reported that they plan to return and vacation in St. George.

Ironman 70.3 St. George. St. George, Utah, May 3, 2014 | Photo by John Teas, St. George News
Ironman 70.3 St. George. St. George, Utah, May 3, 2014 | Photo by John Teas, St. George News

“Ironman is a catalyst for so many good things in Southern Utah,” said Kevin Lewis, director of sports marketing for the tourism office. “The positive media exposure and world-wide attention have sparked a great deal of interest in the area.”

The unprecedented sold-out field of professional and amateur athletes represented 25 countries and included some of the biggest names in the sport. What’s more, the St. George race is the focus of a half-hour television program that will air this summer in more than 100 cities across the country.

“Ironman showcases our limitless outdoor recreation opportunities better than any other event,” Sherwin said. “This kind of publicity is invaluable to our local tourism industry.”

U.S. Pro Champion Meredith Kessler. Ironman 70.3 St. George. St. George, Utah, May 3, 2014 | Photo by Dave Amodt, St. George News
U.S. Pro Champion Meredith Kessler. Ironman 70.3 St. George. St. George, Utah, May 3, 2014 | Photo by Dave Amodt, St. George News

This is the fifth consecutive year that Washington County has hosted an Ironman race. The destination has quickly flourished as one of the most popular IRONMAN venues in the world because of its challenging course, unmatched scenery and tremendous community support.

After crossing the finish line, the athletes flocked to social media to praise the Ironman 70.3 St. George for its welcoming atmosphere and legions of accommodating volunteers. The survey also revealed that 55 percent of non-local athletes plan to return to Washington County for future athletic training.

Noteworthy Ironman 70.3 St. George participation numbers 

Total Visitors:

7,682

First-Time Visitors:

2,254

Total Room Nights:

6,246

Total Athletes Checked-in:

2,277

Registered Utah Athletes:

1,024

Direct Economic Impact:

$5.5 million

 

Ironman 70.3 St. George. St. George, Utah, May 3, 2014 | Photo by John Teas, St. George News
Ironman 70.3 St. George. St. George, Utah, May 3, 2014 | Photo by John Teas, St. George News

About St. George

St. George offers “everything from A to Zion” for families and adventure seekers. The celebrated area offers easy access to Zion National Park and several dedicated wilderness and recreation areas for hiking, climbing, cycling and trail running. A stroll through the city’s picturesque downtown provides boutique shopping and eclectic dining. For those seeking the neon lights, Las Vegas is only a two-hour drive away. To easily plan your visit, use our interactive planner linked here.

About Ironman 70.3 St. George: The race starts with a 1.2-mile swim at Sand Hollow State Park, followed by a 56-mile bike through scenic areas such as Snow Canyon State Park and finishes with a 13.1-mile run that ends in historic downtown St. George.

Resources

Related posts

Swim leg of Ironman 70.3 St. George. Sand Hollow Reservoir, Hurricane, Utah, May 3, 2014 | Photo by John Teas, St. George News
Swim leg of Ironman 70.3 St. George. Sand Hollow Reservoir, Hurricane, Utah, May 3, 2014 | Photo by John Teas, St. George News

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1 Comment

  • Rick June 6, 2014 at 5:30 pm

    Phew I am so glad that the Ironman and the Marathon are here, because service sector jobs pay so well. But then again wages are purposely held down in this area! Maybe St George should focus on getting good paying jobs.

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